Downloadable Resources

Efficient referral marketing is a key component of practice marketing in many specialties. However, many practices and clinics lack a proper strategy or the time to implement it.

The WeChat Guide

More and more western companies recognize the potential of the Chinese market for themselves. However, in order to be successful in digital marketing in China, a strategy must be developed that meets the needs of people, trends and specific target groups.

HEADLESS CMS – MORE FLEXIBILITY IN MARKETING

What are Headless CMS and what is the difference to classic CMS like Typo3 or WordPress? The whitepaper offers answers. Don't miss the best practice.

SEARCH ENGINE OPTIMIZATION FOR MODERN BRANDS

The W4 white paper explains step by step how brands can improve their Google rankings through user-centric messages.

10 EXAMPLES HOW TO BOOST EFFICIENCY IN MARKETING

With these 10 examples and a best practice for more efficiency in marketing you will learn how routine tasks and recurring tasks from the everyday life of a marketing manager in online marketing can be restructured.

FULL SPEED AHEAD INTO THE FUTURE OF SEO

Search engine optimization from yesterday does not necessarily have to be up-to-date today. In our free whitepaper, you can read what counts in terms of SEO, why search engine optimization is in constant change and which trends and technical developments are waiting for us.

IMPROVE SALES POSSIBILITIES WITH THE HELP OF LEAD SCORING

To find out which leads fit your specific marketing activity, you need a lead rating which is based on lead scoring. Artifical intelligence assists you in automatically implementing the rating and additionally provides you with predictions about your leads’ future behavior patterns.

WHY MARKETING AUTOMATION TOOLS ARE RECOMMENDED FOR B2B COMPANIES

Marketing automation is a very effective means for attracting the attention of potential customers. By ways of a strong lead management strategy, software platforms are able to automatically manage data. B2B marketing automation allows your company to deliver tailored content to potential new customers.

B2B SALES APP – YOUR MOBILE SALES ASSISTANT

With a B2B sales app, you have instant access to all functions which are needed in your everyday sales work, no matter where you are. The sales app consequently becomes your mobile sales assistant. 

With the help of a professional product information management solution (PIM), you are able to consolidate all product data in one centralized application. It is fairly obvious that a PIM is a real advantage for every company. The integration of artificial intelligence is the next development towards an optimized, efficient and automated product information management.

STORYTELLING 2.0 – CREATING STORY WORLDS MAKES ALL THE DIFFERENCE

Stories are more popular than one-dimensional information such as status updates or other fact-based pieces of information. This is nothing new and storytelling has long been established in marketing. However, only few marketers think long term.

Surveying Current CMS Soultions

Coupled, Decoupled, Headless: There are now several types of Content Management Systems (CMS) and each has its advantages and disadvantages. The ideal solution depends on your communication goals.

REACH THE RIGHT USERS WITH FACEBOOK TARGETING

Thanks to its regular introduction of new technological developments, Facebook has managed to stay relevant. As a result, more and more advertisers are running ads and promoting posts on the popular platform. One feature that every marketer should be familiar with in this regard is Custom Audiences.

SEM: More Traffic with Optimized Google AdWords

Hardly any company relies exclusively on organic traffic these days. Therefore, you might want to consider investing some money to drive traffic early on. In addition to social media, Google AdWords is the method of choice here.

SEO with the Topic Cluster Method

SEO is always evolving Stay on top by employing the topic cluster method. Our white paper shows you how.

Position Your Brand as a Problem Solver

Technical buyers research information long before they get in touch with a vendor. Companies that do not offer valuable content hence miss out on a lot of leads. Learn more in our free B2B content marketing infographic.

Modern Branding

Learn how modern brand marketing works and what role the consumers play in creating your brand. Our infographic also provides valuable information on current developments.

Accounting for the new GDPR

The GDPR becomes enforceable from 25 May 2018 for all companies marketing products to individuals within the European Union (EU) – even if organizations reside outside the EU.

One System, All Channels: Product Information Management

Product-related content has to be always up-to-date and correct on every channel a business uses. That is why companies should think about implementing product information management software. Learn more in our free white paper.

International Marketing

Anyone who wants to assert themselves in the international market needs to recognize and serve local needs. There is a lot to be considered: Learn how to develop a brand in foreign markets in our free white paper.

Big Data Consumer Analytics

In our free white paper, we explain what makes data really big, the benefits of data-based marketing and how brands have to transform their marketing in the age of data.

Increase Flexibility with Agile Marketing!

In times of constant change, it is particularly important to be flexible and have the ability to act quickly.  By adapting an agile marketing strategy, you give yourself the creative room to get ahead.

Reach Large Customers with Account-Based Marketing

Account-based marketing is an approach that targets very specific customers – usually large, high-reward customers such as other businesses. Find out more in our infographic.

Increase Conversions with Cross-Channel Marketing

The customer journey takes place across a wide range of devices and channels today. Brands are faced with the difficult task of providing users with a homogeneous customer experience.

DMPs: The Universal Marketing Weapon

Never before have companies learned so much from the online behavior of users. A prerequisite is a strategy for how companies want to turn these data into actionable insights. A data management platform is the right approach.

Customer Calendars and Digital Marketing

Customer calendars can do more than image cultivation and customer retention for your brand. Our free infographic shows you how you can integrate customer calendars and other print products into your digital communications. 

Customer Magazines and Digital Marketing

Studies show that businesses continue to invest almost as much money into print products as in digital media. However, businesses often lack strategies to integrate their print products into their overall marketing mix. 

Improve Marketing-Sales Alignment with Demand Generation

Demand generation is an approach that meets the demands of the modern business landscape. Our free infographic presents you with some interesting facts on how customers select vendors and the current priorities of marketers. 

Predict Customers' Behavior

The evaluation of sales opportunities in direct marketing is becoming increasingly precise. Our infographic showcases some convincing arguments in favor of the new data-based marketing approach. 

Cultivating Customer Evangelists in 8 Steps

Evangelism marketing is an approach that aims to develop a brand-customer relationship in which customers become so convinced of the brand's products that they voluntarily recommend it to their peers. Learn more in our free white paper. 

Less Arguments, More Emotions!

Emotions attach customers to brands. That is why businesses should try to win customers not with arguments, but with emotions. Our free white paper shows you how. 

Why Businesses Should Outsource Content Marketing

Content is king. However, a king without strategy is hardly ever successful. That is why businesses should consider outsourcing their content management in order to focus on their core business.

How to Establish a Marketing Strategy for Service Products

Learn all about the perception and potential of service products and how to market them accordingly in our free white paper.

Harmonize and Capitalize

Native advertising is among the most successful forms of online advertising. They are non-disruptive, informative, and sometimes even entertaining. We have compiled some interesting facts in our creative ut more in our infographic!

How to Develop Product-Related Services

In saturated markets, top performers are initiating purchase incentives with additional, product-related services. Even though machines, devices and technologies are generating sales, customers already prefer vendors with additional, product-related services. 

How to Use Google Analytics and Marketing Automation

Digital marketing is all about making the communication with prospects and customers positive and goal-oriented. Learn all about the benefits of combining Googly Analytics with marketing automation software. 

Retaining Is More Profitable Than Acquiring

Customers share their opinions freely on the world wide web - for everyone to see. This is why the customer experience is more important than ever. Hence brands should make sure their customers keep them in good memory.

Marketing Automation: More Than Just Sending Emails

In this free whitepaper, you find comprehensive information about marketing automation. It will help you to get an idea of the technology and shows you how to benefit from it as a company. 

Using Video with Marketing Automation

In this free ebook, you will learn how to use videos to generate and nurture leads.

The 30 Greatest Lead Generation Tips, Tricks & Ideas

This Ebook offers you insight into useful tips and tricks that will make lead generation more effective and successful. 

How to create Buyer Personas for your Business

This Power Point Presentation shows you everything you need to know about creating and using Buyer Personas. 

How to Run an Inbound Marketing Campaign

Get insights into all the points that are necessary to maximize your return-on-investment for marketing campaigns.